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飛鶴奶粉兩月二次上“黑榜” 并購公司出現哪些問題

出處：媽媽育兒網日期：2015-08-04 10:16:01編輯：Chen

“一貫好奶粉 飛鶴全家人”是飛鶴奶粉的廣告宣傳語，然而這“一貫”卻屢屢出問題。日前，飛鶴旗下關山羊奶粉因質量問題被國家食藥監總局點名。而據了解，這是飛鶴奶粉在兩個月內第二次登上“黑榜”。號稱“創造了五十余年安全生產紀錄”的飛鶴頻出質量問題，這究竟是單純的“操作失誤”還是受并購企業拖累，亦或其生產管理上本身就存在問題?

連著兩月被通報

日前，國家食藥監總局官網發布信息，在今年第二階段嬰幼兒配方乳粉專項監督抽檢中，共有7批次嬰幼兒配方羊奶粉不合格，單飛鶴集團旗下的關山乳業就有6批次產品上榜。

而就在上月通報的不合格奶粉中，同屬飛鶴乳業有限公司的吉林飛鶴艾倍特乳業有限公司樣品檢出鈉、錳、氯、維生素C、銅、鐵、鋅、維生素B1、泛酸、牛磺酸等營養素指標與標簽明示的含量不符。此次被檢出問題，已是飛鶴乳業連續兩月被通報。

與上月通報的營養含量與標簽標注含量不符相比，此次被通報的硝酸鹽超標問題更嚴重。在飛鶴關山的公告中，對于硝酸鹽超標的產品，提醒消費者“馬上停止使用”。

而飛鶴關山稱出現問題的原因為：“酸性食品設備清洗劑(硝酸)，堿性食品設備清洗劑(氫氧化鈉)，在生產清洗環節因操作失誤，導致酸堿清洗液滲漏進入濃縮奶罐，反應產生硝酸鹽，致使上述批次產品硝酸鹽指標不合格。”飛鶴、關山“踢皮球”

15日，記者聯系飛鶴關山總部，工作人員告知需要聯系商品事業部，并給出聯系方式，該部門工作人員卻稱“這事我們這邊不管，你找總部了解去。”隨后直接掛斷了電話。記者再次致電總部，對方表示可能是有關人員不了解情況，稍后會有專門人員回復。飛鶴總部讓聯系關山乳業，關山又讓聯系總部，直到7月16日下午五點半記者發稿，雙方都沒有給出明確答復。

記者走訪濟南各大商超的奶粉專柜，并未發現出問題的奶粉，但飛鶴其他品類奶粉都有銷售。在沃爾瑪奶粉專柜，飛鶴奶粉在貨架最里層，幾乎所有種類奶粉都在促銷，像飛鶴超飛帆、星飛帆等都打出了買兩罐減價活動，范圍從80到120元不等。

盡管如此，在記者觀察的半個多小時里一直沒有顧客前來購買。“如果買奶粉的話可以看看其他品牌，價格上也差不多，質量更有保證。”奶粉區工作人員向記者說，“飛鶴的銷量比較一般，買的人不是很多。”頻繁收購埋隱患

此次出現問題的關山乳業與上次出現問題的吉林艾倍特乳業，都是飛鶴集團收購的企業。2014年1月，飛鶴出資收購吉林艾培特乳業;2月份，飛鶴又斥資3億元收購關山乳業70%的股權。通過上述收購，飛鶴先后收獲了艾培特的原生態牧場資源以及關山的羊奶粉生產和銷售業務，但在收購后，兩家企業便接連出現問題。

對于飛鶴大舉收購奶企的舉動，有業內人士提出了質疑：飛鶴乳業并購關山乳業、吉林艾倍特乳業，很可能只是為了收購后合并報表做大規模、體現良好的財務數據，所以飛鶴乳業在兩起收購中均承諾“被收購方保持獨立運營”，而就是這種“兼并只顧財務數據、不管質量控制”的理念，在讓所有權和經營權分離的同時，弱化了企業對質量體系的管控，這也為產品質量埋下了安全隱患。

“操作失誤”只是遮羞布

根據《嬰幼兒配方乳粉生產許可審查細則(2013版)》規定，嬰幼兒配方乳粉企業對維生素、微量元素等營養強化劑、食品添加劑應進行進貨查驗，采購制度應保證原料、輔料符合相應的食品安全國家標準、地方標準和企業標準的規定。

管理機構應組織對生乳、維生素及微量元素等主要原輔料供應商或者生產商的質量體系進行現場質量審核，包括現場質量審核報告。而嬰幼兒配方乳粉出廠應全項目逐批自行檢驗，檢驗不合格的產品不得出廠。

因此不少乳業專家對飛鶴關山聲明的“由于操作失誤導致問題”的說法并不認同，表示多批次產品出現問題，表明飛鶴關山應該是從原材料采集、人員把控、生產監控、到產品自檢方面都存在一定的問題。乳業專家王丁棉稱，“去年飛鶴乳業收購關山乳業之后，對設備都進行了更新，投入了全新的生產線，兩家經驗豐富的老企業，出現這樣的問題不應該。這么多批次產品出現問題，可見企業在原材料把控環節一定是存在問題的”。乳業分析師宋亮也認為，飛鶴關山從管理到產品質量自檢方面，肯定是存在紕漏的。

相關鏈接

對任何企業而言，安全都是頭等大事。食品行業更是如此，在經歷了2008年的三聚氰胺事件之后，乳制品質量就一直是個敏感話題。此次飛鶴連續登上黑榜并不是單獨事件，此前飛鶴也多次受到消費者投訴，或因質量問題被有關部門點名。由此來看，飛鶴集團董事長冷友斌“為中國寶寶生產出專屬于他們的好奶粉”的“一個夢想”的實現依然任重道遠。

2009年12月，飛鶴奶粉涉及違規銷售、違規宣傳及產品包裝不規范;

2010年2月，鄭州連續有消費者投訴稱飲用飛鶴奶粉后出現拉肚子癥狀;

2011年1月，飛鶴飛帆嬰兒配方奶粉維生素A超標;DHA/ARA、益生元、乳糖等含量都低于同類產品平均水平;

2011年3月，江西曝出飛鶴奶粉要求經銷商購買打碼機篡改奶粉生產日期;

2014年4月，河南新鄉消費者投訴稱飛鶴奶粉保質期內出現白色絮狀異物;

2015年1月，濟南市長清區的喬先生購買的罐裝飛鶴奶粉出現異物;

2015年4月，飛鶴旗下多品牌用同一配方事件被曝光。

內容來源于：https://news.qinbei.com/20150717/1796645.shtml

本文由媽媽育兒網（http://www.qyguofan.com/）小編摘自于網絡

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